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I have one main client that has anywhere from 2 to 6 projects. Mostly tactical, not huge conceptual campaigns. Plus I’m always working on 2 to 3 other projects in supporting roles for other clients. Then there’s the odd pitch or in-house thing that pops up.
I feel ya. But for me in my current role “doing great” means managing and supporting the teams with creative direction and feedback more than executing. Although, at least 50% is some type of writing or art direction.
Week to week it’s pretty different
All of them
2-3 clients with 6-8 projects. Typically have at least 1-2 deliverables per day. Some weeks are better than others.
2-3. There’s always a main one that I wanna focus most of my energy on.
Firm base of 2-4 for my main client, then 1-2 big impact type projects (pitch, rebranding campaign, big tv campaign) to throw in on as a creative and not an acd. I regularly work 60 hour weeks with this balance.