How can I help our UX/UI people and developers become more familiar with conceptual advertising? One Show books? Hey Whipple, Squeeze This?

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Someone has to teach them the ole Insight, Idea, Execution framework. Most UX people are designers originally so they never learn how to concept.

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OP so they need training to understand campaign development not concepting.

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The Advertising Concept Book does a great job breaking it down to a science.

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They might not care. You should drive it and let these do what they do best, pull them in where and when they can help but otherwise they’re probably focused on the user problem at hand.

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Good UX talent knows how to concept. Design Thinking is the standard UX conceptual model as it originated from IDEO. Advertising’s conceptual model is simple in comparison but it may not be interesting or challenging to strong UX peeps as it’s super linear and they are used to systems thinking.

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YouTube playlists of ads and case studies.

Definitely both

One show books helps me a lot when it came to familiarizing myself with conceptual advertising

These are people who used to be in a pure-play website shop and have never had to consider how their work fits into a larger body of work we are doing for the client.

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