HAHAH but what's the problem with the word 'moist'? It's so refreshing and fun to watch Dove's marketing be funny so this was great, but to think that the whole premise of this ad is that 'moist' is not an acceptable word is quite crazy to me... What's the problem, please remind me. I love Mrs. Moist and I'm sad she won't make it out there :D.

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Ask around. Moist is one of those words that's very polarizing. A least face word for many, many people. Especially women.

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Yes women generally hate the word moist. This has been a thing for decades

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Wait, where is this from?

https://www.youtube.com/watch?v=X6oKg4I11mU

People famously don’t like the word “moist.” It feels off brand for Dove but I don’t hate it for that reason. I hate it because no one ever attributes “moist” to lotion. It’s quite a stretch to attach it to “moist…urizing.” They’re just two very different words. If this were for cake or maybe potting soil, I’d buy it. But lotion? For a brand that never does this? With the insanely common focus group trope*? Eh.

*Doritos Super Bowl 2025, Taco Bell 2024, Toyota 2022, Snickers 2014, Chevy 2014 and 2015, Mountain Dew 2010, Domino’s 2024, Julie’s 2020, Jack in the Box 2018 and 2024, Cake Bites 2023, Corn Pops 1997, Progressive 2019, Dodge 2006, Coke 2020, Little Caesars 2011, Pop Tarts 2013…

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