How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

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Shop now

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Don’t not buy this

Man-o-pause! Now that we gotcha attention...

10x engagement!

Shop our XYZ.
Pick up your XYZ.
Grab a XYZ.

Basically, think of the cheesy retail ads you ignore or skip, and channel that energy. Ideally, with a twist.

What does the product solve? Put that into the headline.

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Today is supposed to be our “day off.” I always laugh when I see emails announcing special days off. What’s even funnier are the reminders about “half days.” Hilarious.

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How do you keep coming up with new headlines for the same product?

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Hope this helps!
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