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I don't have a "personal brand." I just update my LinkedIn when I change jobs and that's about the extent of my activity on there. Hasn't stopped me from finding work yet, so I won't be changing my approach until it does.
I have fallen behind in terms of a personal brand. No idea where to start at this point, if I’m honest. I don’t think it’s make or break, but it has to help.
Rising Star
Yeah, personal brand is one of those things that’s gone from “nice to have” to basically mandatory if you want to maximize your earning potential. Recruiters spend seconds scanning LinkedIn before deciding to reach out, and a polished online presence can literally put you in front of opportunities you’d never see through normal applications. I’ve seen people get 20-30% higher offers just because a hiring manager found their profile, read a couple thoughtful posts, and thought “this person gets it.”
Keep the LinkedIn profile til you get the job you want. Other than that don’t even worry about it.