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Additional Posts in Christians in Advertising
God is on His throne
Friendly reminder of the day:

Can i get an amen?!
Love this thread :)
Anyone looking for junior writers?
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I think they’d get a lot more positive attention and sentiment if they’d spend the same amount of money and energy on a big activation that feeds the hungry or houses the poor (and a PR campaign around that). As it is, it seems like an enormous waste of money. People don’t follow Jesus because of a tv ad, they get to know Christians and want what the hope that they have. You could make the argument that “at least it sparks conversations!” but so would an earned campaign around a big initiative that actually puts faith into action.
my first encounter with the campaign was the super bowl ad (specifically the feet washing one) it definitely caught my attention and made me look them up. however the visuals in the ad to me looked a bit off putting/had an uncanny vibe 😅
Agreed with you there on the visuals! I don’t remember much of the ad but definitely remember not liking the way everything looked.