Hey Fishies, Glassdoor is updating its brand identity. TLDR;
1. we’ll be posting our sprints
2. give us your feedback - the more constructive the better
3. we’re not voting or crowdsourcing or asking for spec work

Shout out to brand agency partner Koto!

likeupliftingsmart
Posting as :
works at
You are currently posting as works at

So excited to share this work with you all!

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It’s hard to give valuable feedback with knowing the brief or strategy. What do they say about opinions? Everyone’s got one

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100%, CD1. Absent strategy, brand identity is window dressing. Here’s the strategic foundation we’re working from, which is based on our business strategy to expand from being a resource for ratings, reviews and insights to also being a community for workplace conversation (ie. Fishbowl functionality within Glassdoor). Career-long, always on, anonymous connection where you can ask questions, get candid answers, and offer advice. In light of this, let us know what you think. Thanks.

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likehelpful

HTTPS://Koto.studio

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Sharing three directions this round.
Territory 1: Come Together
bit.ly/3SIgf2Z for animations, description, and attribution.
This direction places people and community at the forefront, celebrating togetherness, belonging, and being your true self.

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likeuplifting

Yo fish! Here is Round 2 of our exploration of a refreshed Glassdoor brand identity, working with our friends at Koto.

gldr.co/3fJzxYt for animations and attribution.

This evolution combines elements from directions 1 and 3 from the last round. It begins to show how things work together as a design system.

Tell us why you like it or how you think we could make it better. Thanks for playing along!

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like

Sharing three directions this round.
Territory 3: Real Talk
bit.ly/3SIgf2Z for animations, description, and attribution.
This direction positions Glassdoor as the place for candid work conversations that drive meaningful workplace change.

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likesmartuplifting

Sharing three directions this round.
Territory 2: Life-Work
bit.ly/3SIgf2Z for animations, description, and attribution.
This direction focuses on outlooks about work, and begins to picture what your best work life could actually look like.

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