Bowl Leader
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Additional Posts in Glassdoor Open Design
Bowl Leader
Bowl Leader
Bowl Leader
Yo fish! Here is Round 2 of our exploration of a refreshed Glassdoor brand identity, working with our friends at Koto.
gldr.co/3fJzxYt for animations and attribution.
This evolution combines elements from directions 1 and 3 from the last round. It begins to show how things work together as a design system.
Tell us why you like it or how you think we could make it better. Thanks for playing along!
Bowl Leader
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I really like the tagline “employees that vibe” along with the bubble design. There could definitely be some cool animations that can be used with that.
I agree with the other comment that the cartoon characters feel off even though I think if they were refined, they could work really well.
The font is probably my favorite out of all the designs. It feels like the right balance of levity and straight lines (i.e it feels analytical but not too overwhelming).
Bowl Leader
You’re onto something with your font comment. We are looking to build an overall brand design system that allows us to be both authoritative (serious insights, research, etc) as well as playful (inviting people to join community conversations). Thanks for the feedback and keep watching this space!
This is very creative, but just seems very...Nickelodeon-like to me. "Employees that vibe" gives me a clique-y, exclusionary feelings...sort of like how "culture fit" became an excuse for workplaces to gets less diverse.
Bowl Leader
This is a really valuable perspective, thanks for sharing!
Hmm... these cartoon characters aren't really landing for me. I guess I am confused why they're here and if they represent the vibe I get from Glassdoor. I know they are probably supposed to represent all people while not looking like anyone actually really, but it's landing very juvenile to me.
Bowl Leader
A timely article today from TechCrunch on Google’s acquisition of AI avatar starter Alter: https://twitter.com/techcrunch/status/1585682835620364312?s=46&t=yIhQWqaV-niK6KvgtPk0-A
I like this font more than the other two. I’m having a hard time with the color palette. Feels immature and lacks trust for me, maybe too playful? I don’t love the watermark in black/white, would love some color. The bubbles are interesting and I would love to see more options. Tag line is great.
Love the feedback Ains! We like the font too and agree on your thoughts on color. Dialing it back to somewhere between here and the territory 3 approach (“real talk”) is where we want to land, we think.
This design feels frivolous for a brand that asks users to trust it with important data and the planning and advancement of their careers.
Bowl Leader
Thanks for sharing that viewpoint. As Glassdoor expands from being a place to find insights about companies and careers to a community for workplace conversations, our brand identity will need to signal that change. While we also felt that this direction could be perceived as juvenile, we appreciated how it pushed us to consider what we might look like if we leaned heavily into conversation. A data point coming out of Fishbowl is that entertainment is an important part of why users engage with the app; it’s not all serious over there, even though people use it to further their career. We will need to find the right balance between being authoritative and ready to welcome people into conversations that may be more lighthearted. Keep your eye on this space for developments!
What's the purpose of the asymmetrical conjoined o's?
Bowl Leader
Thanks for the feedback! Can you tell us more about what isn't quite resonating?
This really feels like a community space. Somewhere where people can come, connect, and vibe. I like the combination of light + useful (job you are looking for).
Bowl Leader
Thanks for your feedback on this! When we initially saw this concept I think we all picked up on the playfulness and energy here (especially as it relates to the motion design). Now the trick is pulling that through to the other concepts as well, without sacrificing authority or confidence.
The black dots look like a keyhole to me....
Bowl Leader
Hey there! That's an interesting insight. The bubbles represent connection through conversation and was pitched with the idea of animating the bubbles to hone in on this idea. But with your comment in mind, the logo won't always be animated. It's good to keep this in mind while we keep exploring a new logo!
If you clarify the double oo bubbles (I had to look for the answer because I was initially puzzled) this one is so far the most dynamic and visually interesting concept. It looks more alive.
Bowl Leader
Thanks, CD2. It's great to hear that this concept feels "alive," even before we've developed any sort of motion/animation to share! Lots to build on.
i like the concept but i don't love the illustrations, maybe something more kurzgesagt
Love the feedback and the suggestion! Kurzgesagt! Yes please.
They are cute and really well done but all 3 are very generic, basically every tech company uses a blend of minimalit/ solid colors with whimsical illustration. It could be meta or something similar. This one feels a little more fun because the colors are more vibrant and the 3D illustration. But even that are overused. Basically every cine4D artist on dribble looks like this. Sorry for the harshness but that’s how I feel.
Bowl Leader
Really appreciate your candor, ADD1, and no need to apologize. As a company that makes digital products and services, we are constrained (or is it energized?) by the need to communicate quickly and get out of people’s way so that they can get their tasks done. We want to create one unified brand experience across product and marketing so that people find consistency whether they are seeing an ad or filling out an online form. That drives some of the solid-color, minimalist aesthetic in these directions. But you’re right and we agree that we need to be distinctive within these constraints. Thanks for the nudge to keep pushing in that direction.
Not liking the logo or Glassdoor in black.
Bowl Leader
Thanks for that POV on a black logo. We have a lot more color exploration to come! Ultimately we will have a hardworking color system that will work across product and communications, which might allow our logo to be more neutral.
Is your target demographic only Gen Z? I’m an old millennial and this branding is way too childish for me to take seriously.m, especially for a professional/work-oriented product.
Bowl Leader
Thanks, Attorney 1. The audience we are aiming for are knowledge workers between their early thirties and early forties. We agree that this direction came across younger than that, but we found elements here that will inform the next round of exploration.