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Additional Posts in Glassdoor Open Design
Bowl Leader
Yo fish! Here is Round 2 of our exploration of a refreshed Glassdoor brand identity, working with our friends at Koto.
gldr.co/3fJzxYt for animations and attribution.
This evolution combines elements from directions 1 and 3 from the last round. It begins to show how things work together as a design system.
Tell us why you like it or how you think we could make it better. Thanks for playing along!
Bowl Leader
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I like the themes of "finding your people" and the imaging evokes older children's books somehow. It may help to engage an older generation who might not be using our site right now.
Bowl Leader
Hey there! That's some really great insight! We really enjoyed the anti-memphis illustrations in this concept (AKA the illustrations with the bold character bodies and tiny heads). This direction in illustration helps serve all our audience.
This feels a natural progression from Glassdoor's current branding but I don't love the images.
Bowl Leader
Ah yes! I see what you mean. The illustrations are definitely busier than some of the other ideas that we have. I could see this being a big step from the more minimal illustration style that we have now.
This feels like an evolution of where the brand is today rather than a complete overhaul like the other designs. In some ways, I like that so it’s more familiar, in other ways I’m opposed since it doesn’t really signify a “new” brand as much.
I’m mixed on the illustrations. On one hand it feels very unique and distinct. On the other hand, I know those type of illustrations will take way longer to design and will present scaling issues (since they probably aren’t svgs).
I’d be curious to hear if Glassmorphism has been played around with on any of these designs. It could really play to the idea of Glassdoor’s transparency.
Bowl Leader
Ooh, Glassmorphism <checks Internet>. Yes as a matter of fact one of the original sketch ideas from our brand agency partner Koto delved into something similar. TBH, we found the task of rendering things as transparent layers visually cluttered and too conceptual in that exploration. Will do some more thinking about it based on your suggestion. Thanks for taking the time to contribute!
Not for a business mature audience
Bowl Leader
It's interesting you say that! I saw this as almost too mature and editorial and wouldn't connect to our younger audience. Is there something specific in the design that makes you feel that way? Would love to hear your thoughts!
I also felt the old fashioned vibe and for me it’s the font and the illustrations. Also the oo for me is old guy with big eyebrows lol. I see orange as a theme, but am not loving these tones. Love the tag lines and pink. Illustrations are cool but don’t feel like today.
Bowl Leader
Hey Ains! Thank you for the feedback. I can see where you're coming from. It reminded me a lot of The New Yorker which feels more upscale and older. We want to reach the newer generation of Glassdoor users and we also felt that this was a little too old too. We've been exploring ways to reach out to that next generation while still serving those who are older. It's an interesting balancing act!
What if the “OO” were more in a shape of a rectangle/square door and you had a person closing one (one the left) and opening the other (on the right)? Maybe with the font of territory 3
Bowl Leader
Interesting idea! Thanks for the suggestion.
I loved seeing these concepts, as a whole they are visually strong in each of their own individualistic takes on the idea of connection and finding the right place to work. The idea of connection plays a bigger part here, how do we make human connections translate without needing to focus so much on making avatars to reflect us? Or a heavily stylized design element? Could we play on the more humanistic messaging with the branding overhaul? An insight to inner workings, a tangible dream not just another new job.
After collectively going through post covid world, is it enough to just keep the messaging as finding your tribe of sorts. How do we keep people wanting to explore more and feel enthusiastic to give 20+ years to an employer?
Definitely feels like a lot to try to capture in a branding refresh but I’d love to read your comments on that!
Yes—I believe that makes a valid point…keeping and maintaining connections has felt like the most essential part of it all. With that being said, I think if this core is the foundation than really anything your teams does now will resonate easily.
Thanks for the creative chit-chat! I do miss this level of conceptualization and execution of branding as a whole. Looking forward to the finished product!
And kudos to your teams!
I feel like this conveys that we are a safe space for employees. The other designs didn't do that for me personally. A couple notes though:
1. I'm not sure I like the 'oo' in glassdoor being a different font and I'm not sure what it is supposed to represent. The gif shows them overlaid on people but they don't line up exactly with their eyes.
2. The graphics remind me of the New Yorker which I think works but maybe reminds me too much of a news publication so I'm having a hard time visualizing this across our site.
3. The phrases 'Where working people work together' and 'Find your work people' falls a bit flat to me. It's ironic because the territory says 'Life-work' but I think the word 'work' is overused so it comes across as just 'work-work'. It also reminds me of something I would read on a company's 'why you should work for us' careers page. That billboard especially feels like an advertisement to work at Glassdoor, not an advertisement for someone to use Glassdoor.
Bowl Leader
Interesting point! I can see the reference to children’s books of old. Thanks for your insights. A team at Glassdoor has developed a consumer segmentation strategy that suggests that the priority audience target we should aim for are in there early 30s to early 40s. Knowing that, would you say this reads as too old-fashioned for our brand?
Bowl Leader
Thanks for the Midwestern perspective, Nina. We found this direction with its bookish, journalistic approach to be interesting but not as lively as the others. We appreciated the idea of showing a day in the life of a community and imagined that we could create these sorts of scenes in an office context if it referenced actual conversation. (Three cheers to Richard Scarry books, just not for us.)
Does this kinda resemble nextdoor’s logo?? No? Just me?
Bowl Leader
Interesting connection Glassdoor 9! I think I can see where you’re coming from with the flourishes on the “oo” here and the “n” in Nextdoor.
I can’t put my finger on it, but I don’t care for this vibe. Reminds me of the cover of a Nancy Drew novel. And not in a way that delights me.