How do you ask for a raise in a creative role?

I'm 1.5 years into brand & creative, underpaid, and ready to say something. But how do you make the case when your impact isn't always a clean metric? Do you pull receipts? Build a deck? Just say the number? Would love to know what actually worked for people here. Especially in a department where I'm the only woman.

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A good strategy for getting a raise is to make it about yourself and your contributions. Make a case about your work and the difference it has made, and focus on the theme that you've grown in your job. Your case is essentially that you're a more valuable employee than you were a year and a half ago, when your current salary was set. And, your current salary should reflect your current value to the organization.

Put everything in terms of ROI. Not impressions, not shares, nothing management will fail to grasp. That's what I did when I worked in social. Had a clip go viral and rack up a couple million likes and a bunch of follows. I knew my boss wouldn't care about or understand the impact of any of that, but he definitely understood the value of the orders that came in because of it, and I could tie that to my efforts because of the UTM parameters in our IG bio link.

I completely agree with Marketing Manager 1! The most you can show the ROI, the better. And highlight how you’ve impacted sales, growth, etc to meet KPIs.

I’d also check to see what your company policies are around raises. For example, my agency only gives out raises up to 2 times per year (April and November), so I try and build my cases 2-3ish months out and work according to that timeline so I’m top of mind.

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