How do you go about determining the value and viability (deciding what problem to solve), and when do you involve designers and engineering to figure out the usability and feasibility. Would love to learn from your process. The more details, the better!

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I start by talking to users and looking at the metrics. Users will tell you how they’re using your product and what friction points they’re encountering. Analytics would give you a good gauge on how high-impact the issue is. From there you can rank the deepest pain points to tackle first. Low hanging fruit is usually the best

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Early on I would not focus on a solution. I’d focus on a very clear articulation of the opportunity/problem with user feedback and metrics. That way everyone understands and can give feedback what are potential solutions.

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