How’s everyone doing? Booked, not booked?

I’ve been booked for most of the year but still at about 60-70% of my billings same time last year. My agency revenue has dropped and direct to client has gone up.

likehelpful
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No bookie no cookie

funny

~50% booked this year vs ~75% last year. Have always worked for agencies, but those clients are pulling back so am trying to shift to direct to client. Any tips in making that change? Do you approach those projects differently, is the pitch or value prop to them different?

like

@CD1 it’s been referral based so far for me. Often to CMO, SVP’s. I think for expanding business, for sure it’s the CMO and upper level managers you want to get chummy with

uplifting

Samsies

like

50% booked for the past year

helpful

100% booked the last year luckily enough but was at 0% for nearly 5 months before that

uplifting

Not booked.

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