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My team uses Workfront. It is not perfect but seems to be the best management software I’ve used for a diverse team with a lot of creative work. I like it. They recently made some great updates too that allow for more personalization.
We used to use Jira which was also good, it just wasn’t as helpful for graphic designers.
Asana is terrible, especially for a large team. The best is Jira, ADO and workfront if your content team needs to track changes.
I do this full time now as an independent contractor- help agencies transition to tools to reduce manual input, duplicative work, etc.
Even if you’re a small agency you want to engage with someone like myself who can manage the initiative so that you do it right the first time and avoid a lot of headaches later on. Depending on the agency’s needs which are always super nuanced, here are some examples of how I’m utilized:
If you’d like to message me directly I’d be happy to answer any questions about how this usually works, free of charge.
Sorry for the multi-posts, there’s a character limit, apparently.