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This would be inevitable in a world where appearances have eclipsed substance and the real opportunity to do great work has been reduced to a navel-gazing sideshow.
Thanks!! That’s why I don’t get paid the big bucks!! 😂
lol in what world
Interesting observation. Though I’ve noticed through analytics that people rarely dive deep in your book. So maybe it’s LinkedIn for the win!
It’s true. It feels like the emphasis is more on thought leadership, social media presence, identity, and agency/client/category experience than on quality and craftsmanship these days. And it’s also important to have a long list of awards for work that never really ran.