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Wet mouth noises...😖😖😖🗯🔥
What’s the best social media hack campaign ?
How much more $$ do awards actually get you?
Chat Bots and Artificial Intelligence. Ok, go!
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I mean you’ll have a longer career than most creatives so there that
Come on over to Production. We get sh*t from account, creatives, vendors - and mostly work solo without another team member for support. We make miracles happen with non-existent budgets and timelines with team members and clients who don’t understand production. We are never scoped properly yet account will run 3 deep.
Slow clap.
The account team are 100% part of every campaigns success. They hold the project together, manage the chaos, and make sure the work actually sees the light of day.
They just don’t get the applause.
That’s reserved for the creatives.
Does anyone really cheer the writer of an Oscar-winning film? After all, it’s their story.
No, the director is hailed the genius for their ‘vision’, while everyone else quietly checks the credits to confirm the writer was in fact, actually involved!
I really feel like it’s case by case, depending on whoever is in the good graces of the captain of the ship. When ECDs at the last agency I worked for posted about successful campaigns on social media, they would tag everyone except the creatives. I really think it’s a “who knows you” situation, and whether they lean more account/strategy side vs. creative.
Rising Star
What exactly do you want?