I work on the account side and often feel creative teams get most of the recognition while strategy and client management get overlooked. I get most of what get's 'seen' is contributed by the creative team, but there's no way the ship would sail without the other teams. How do you advocate for your team’s value in agency reviews?

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I mean you’ll have a longer career than most creatives so there that

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Come on over to Production. We get sh*t from account, creatives, vendors - and mostly work solo without another team member for support. We make miracles happen with non-existent budgets and timelines with team members and clients who don’t understand production. We are never scoped properly yet account will run 3 deep.

likesmart

Slow clap.

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The account team are 100% part of every campaigns success. They hold the project together, manage the chaos, and make sure the work actually sees the light of day.
They just don’t get the applause.
That’s reserved for the creatives.
Does anyone really cheer the writer of an Oscar-winning film? After all, it’s their story.
No, the director is hailed the genius for their ‘vision’, while everyone else quietly checks the credits to confirm the writer was in fact, actually involved!

I really feel like it’s case by case, depending on whoever is in the good graces of the captain of the ship. When ECDs at the last agency I worked for posted about successful campaigns on social media, they would tag everyone except the creatives. I really think it’s a “who knows you” situation, and whether they lean more account/strategy side vs. creative.

What exactly do you want?

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