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Complete the sentence: When you work on pharma …
Thoughts on Laundry Service as an agency?
newly-promoted ACD salary in NYC?
Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
What health/pharma agencies are in SF?
What’s the best social media hack campaign ?
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I think it starts with the illusion of ‘advertising being a young persons game’. Evenings and weekend work don’t necessarily correlate with older people who have families and less desire to prove themselves. As you age your priorities often shift. Older people also earn more so their salaries make them a target when layoffs come. Then, unless you want to go into senior management you can end up being ‘over paid’ for your role (particularly in creative). They can hire several juniors who will work every hour AND understand tik tok for the same salary as one long serving creative. And even if you do want to go into senior management - there are far more people than there are positions available. Not everyone can be c suite. And finally, I think a lot of people just lose the will to play the game after a while. Advertising is kinda brutal and generally pretty meaningless in the grand scheme of things. As people get older many move on voluntarily because they fancy a change or have had a enough.
I watched Happyish because of this thread, and I have to say, as a New Yorker, if you're driving/taking the train from Woodstock to the city every day and back you should be institutionalized.
I see senior female senior creatives at my agency being landed with the same briefs as the placement team, with management showing 0 interest to promote them to CD despite being in their 40s and more than capable. Imo the “aged out” process is at its worse when ageism is combined with sexism and favouritism.
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Sexism is a separate issue. Men are the victims of ageism in the same way as women.
I never said men can’t be victims of ageism, I just used an example of ageism from a woman’s POV. It is important to consider the combined effects of sexism and ageism.
Up or out career trajectories and the industry is a pyramid.
Tbh I've seen less ageism in the industry and more not paying enough. When you're young and hungry, ramen budgets are fine. But that kind of budget doesn't go far, and when you realize one day that you're almost 40, still living with multiple roommates because you have to, and you have no life outside work, it's a wakeup call. Sure, it's not working at some local comic book shop while living in your mom's basement, but it isn't a lot more either. And at least the comic shop has an employee discount, and your mom's basement is all bills paid.
Only “forced” retirements….
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You get laid off and then you just can't get another job. Eventually you can't afford to limit your job searching to advertising anymore and you get a job doing something else.