If you're in creative or strategy, what's your favorite way to use AI right now? I’ve been experimenting with it for moodboards and quick first drafts, but I feel like I’m only scratching the surface.

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I like to train it to start taking over my job.

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Often use it to create differentiated messaging strategies. Either have the tools develop or input your own audience definitions, have it focus in existing or develop new insights per audience, then have it provide specific messaging direction for each group. Bonus points for then having it create versions by journey stage and/or channel.

Lots of massaging and correction along the way but gets to B+ work in a fraction of the time that the team can then take and make great.

I usually open chatgpt, and then click out of the window.

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