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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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You just have to enforce some boundaries and don't accept or perform any work you're not being paid for. If they need more work done and it doesn't fit into your PT schedule, that's a good opportunity to have a discussion with them. Tell them they need the work done, you'd be happy to do it, but you'd have to go FT.
I'm in this same spot right now. The company has a ton of work that it needs to get done, but they only have a $4k/month budget. I told them that I can only allocate 50 hours per month to this work and asked them to provide a priority list so I know where to focus my attention. I'd recommend doing the same thing. Tell them how many hours you have available based on their budget, and make it clear to them which projects and initiatives they'll have to sacrifice to stick to it. If they really want the work to get done, they'll be willing to pay extra for it.
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I have been there, trust! What I did was I set up a meeting to offer them value with an asking price. They ended up just hiring me full-time and we did negotiate.
I agree with setting up a meeting with management and provide detailed info on what you can add to your plate. Let them know what they need and exactly why they'll benefit from it. Make it hard to refuse!