Imagine you're a CD who also does creative work. In the last year you've contributed significantly to several major pitch wins. One of your own proactive ideas was very successful earning your client many millions in earned value and picking up 50+ awards at major festivals including several lions (including gold).

How big a % pay rise would be reasonable?

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At the same agency? 10-12%. If they think you might leave, more, maybe 20%

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10

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I’ve imagined this a lot lol

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That was me last year, not as many gold but a similar story. They laid me off 😂

Depends on your relationship with decision makers! But I’d certainly test the waters while you’re hot. Feel free to dm your link if you’re a CD/writer.

I don't think is healthy to use your accomplishments in one year to leverage a raise based on supposing that you might leave any day soon. That card is usually dangerous. I would advise showing that is not a one-hit wonder, and then sit down and re-evaluate the worth you put on the table for that agency. Not because you may go tomorrow, or that other wants you. Loyalty is also valuable.

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