In your opinion/experience, what is the purpose of a creative department at a PR agency?

likehelpfulfunny
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Being able to offer clients added service in graphic design, perhaps video production and editing, web development, graphic social content, paid media advertising, and other engaging material that can complement traditional PR services offered by the agency. Also the ability to expand scope of services for clients who may consider hiring a creative agency separately. And the opportunity to monetize it.

likesmart

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