Is AI killing creativity in marketing? With AI generating copy, visuals, and even strategy - are we innovating, or just automating ourselves out of relevance? Where do we draw the line between efficiency and originality?

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Not many of us are going to make it through this shift. And no one really wants to say that out loud. It’s shrinking the field. A lot of marketing work is being absorbed or replaced, and quietly, whole layers of roles are disappearing. Not overnight, but steadily. Fewer roles. Higher expectations. More pressure to prove your thinking has value beyond what a machine can mimic. The marketers who survive will be rare. They’ll be the ones who can do that work that machines can’t touch, which will be only about 5 to 10%. You have two real options, move on to a new career path outside marketing, or get very, very specific in a niche that can’t be automated.

smart

AI is killing creativity where creativity was not appreciated to begin with. AI generated content is painfully obvious and no one is paying attention to it. It’s just noise. Sort of like when users are scrolling Facebook and they don’t even notice the ads anymore. This means that human content is more attention grabbing, it’s unique. If anyone is eliminating marketing jobs because of AI, I would bet they end up rehiring for that position when they realize the human was the growth factor. I just look at this all as either a company already knows our value, or they are about to find out and then maybe we can get all get paid more. 😂

Can you imagine an actual list of marketers signing up to get paid more? Does Google Sheets allow that many rows? Ha!

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