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35 / F / SF / 115k+
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I’m 51 and I still work. It’s tough though. Need a young outlook. And not be afraid of Ai, or whatever is next.
Same here! 45 and still going!
Subject Expert
When I was at an agency, we would say there are no old people because they’re retired at 50.
But I moved to an in house position and I think it’s easier here to stay in a role longer. But you do have to stay fresh and relevant
That is what I figured!! Thanks for the response :)
It’s a sustainable career, however,expectations change as you grow in the field. You may see a 50 year be a social media manager but they could be a social media strategist/ director and still do a great job.
That’s a good point. What I’ve seen comes down more to different goals and expectations. Definitely seen older folks around, but they usually retire soon or pursue something else. Not sure if they get burned out, want less stress, or what the reason behind that is, though.
I tend to see people move to in house roles as they get older for the slower pace. I made the switch three years ago for the same reason and I couldn't be happier. Marketing is absolutely sustainable as a lifelong career, but your goals may change as you get older and it's important that you keep up to date with the field.
Yeah, I agree that agency skews younger because it is more hectic and you learn a lot, and then in-house is for people who want less stress, which usually skews older.
Subject Expert
Agencies absolutely skew younger - burnout and lifestyle mismatch push many out by mid-30s. The over-40 crowd typically moves in-house, goes freelance, or shifts to consulting where experience is valued over stamina.
It's sustainable if you plan the transition intentionally. Staying agency-side long-term usually means leadership or specialization roles. Have you seen this play out on your team? Where do the senior people actually go?