is this industry dead? tell the truth.

likehelpfulfunny
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As a junior, I think I messed up picking a sinking ship of an industry

likesmarthelpful

Not too late for law school!

funny

I “left” (was laid off) after 10 years at a well respected shop, good clients, many awards. Now I’m in-house at a big technology company. Less fun. More targeted. But I can tell you, from inside the machine, AI is here. It’s no longer slop and churn, it is writing briefs, generating original social, writing scripts, animating 4K video - so my advice for Juniors is to learn how to use every AI tool at your disposal. Hustle for any entry level job at Google or in Marcom at Apple. Any client-side creative role! Or find your nice as a platform creator. Big agencies don’t invest in young talent the way they did 10 (or even 5!) years ago. So go out and make your mark wherever else you can.

likehelpful

I’m so jealous of your exit package.

like
Recent IconRecent

It’s 100% over.

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Yes.

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It’s dying.

It can be saved by (mostly independent) agencies making good work and then that work driving sales and success for clients.

I’d like to hope that can happen, but things need to change quickly.

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It’s a shower not a grower

upliftingfunny

Yes but it’s a zombie, so still moving around.

likeuplifting

It’s shrunk for sure.

Plus there’s serious macroeconomic headwinds that disproportionally affect advertising that started in 2022. COVID really messed things up.

I hoped they would turn around by now, but orange man’s tariff crazies are holding that back.

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There should be a burial.

like

As a Junior it is.

helpful

Dead? No, just changing. If clients hire you because you know how to press buttons, you might soon be in trouble. If they are hiring you because you have good taste, you will be fine. Just learn the new tools so you can get their attention. Clients worth having will know the difference.

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Wait to see all the big dogs clinking their glasses of rose this upcoming week, laughing, getting drunk, giving a fuck for all these problems while they lift a lion.

Yep mismanagement

100% agreed.

Not dead. Just requiring adaptation

This community has been dead for years 👻

Did it ever have a pulse?

Feel like it did before all this hyper media fragmentation rain shower. But then again, I got in the industry during Covid so vets let us know..

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