It seems to me that most of the creative "heavy hitters" of our industry are now freelancing. What can we expect of the creatives who are now leading the large and indie agencies?

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Great creatives do not necessarily make great creative leaders. And this era of advertising is very unforgiving to those that find themselves promoted to senior management. 20 years ago you could get away with being mediocre at managing staff and clients but still knocking one or two things out of the park. Not so much anymore. Times are tough and your value needs to go beyond good creative in many agencies. Not saying this is right. But it is what it is.

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Yup. The personal politics is the creative work now.

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Is that so? Still plenty of talented leaders at the helm of our agencies

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Why?

I’m currently not freelance so no.

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Who are the heavy hitters freelancing?

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Im guessing Steve P is one

I think there's opportunities to excel in either environments but both defo have their own unique challenges

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Anecdotes don't necessarily hold truth

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What do you mean? I haven’t gone freelance yet. 😏



😒



😭

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Some of the current leaders are more shit hitters than heavy hitters.

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