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Start giving yourself the structure. A price sheet that you can refer back to. You have to know how much everything costs, including your time, so you can stay in it long-term.
+1
You should have a good understanding of what your work is worth, and just be forthright when providing the quote. Freelancing can involve a lot of dealmaking, so to some extent it's always going to be a game of finding out what you can get away with. Still, you have to protect your own interest and make sure you're doing more than breaking even.
You have to set a price that works for you but also flexible enough to adjust because of the competitiveness of the market. I’ve seen people that charge and maintain a premium because of the quality they deliver