Learned a little late that this industry is a scary place unless you have a safety net made of money, so last year I started working on that. I took a pharma job, although I’ve made my career working at places like DDB, R/GA etc. I’m worried that once I secure myself financially a bit in a couple of years ie. save enough to not be constantly operating under the fear of what will happen if I get let go, I won’t get the chance to go back to the non-pharma side. Am I being paranoid?

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You’re not paranoid. You’re doing yourself a favor. Pharma may not be the sexiest job, but it’s still a job and who knows how many creative gigs will still be around in a few years.

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This and because Pharma is the most stable industry you can work on agency side

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You’re being smart. Many years down the road from now, you’ll be much more grateful to have money in the bank than a bunch of dusty awards trinkets lying around.

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Smart of you build a financial base. I started out in general market for years too (also includes R/GA when it was legit), so I have the strong conceptual foundation one needs to do what you’re asking.

Now I go back-and-forth between general and pharma easily.

likesmart

Safety net or an MBA is also helpful

funny

Paid it back triple

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If you can make more money and with more job security, why would you want to leave?

likesmart

You could always leave it off your resume and say you've been freelancing.

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You won’t go back. But you’ll have more stability and money.

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I ask this with genuine curiosity: does the creative work for pharma actually matter? Like, it needs work to fill a slot, but they don’t sell more or less based on pharma ads, right?

@akqa 1 it was only 1 tub at first and MLR pushed back and said the drug doesn’t make you more desirable so we changed it to 2 in spite of them. Best decision since it was one of the most remembered spots in Pharma history 😎

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