Looking into our paid search strategy on retailers sites (ie Amazon)? How do you prioritize retailer paid search vs search engines?

likehelpful
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1. Know your customer(s)
2. Conduct experiments on both retailer laid search and search engine ads
3. See what the ROAS is and associated conversion rates and other secondary measures (repeat customer propensity on sales via SERP vs eCommerce platform/retail media, etc)
4. Balance the budget mix based on results and business objective/goals

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Know your customers!!! That above all else

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Thanks for the tips! Any CPG brands here that can share what their mix of spend is typically?

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Have a great weekend Paralegals ✌️

Post Photo
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What happened to iMedia Connection? Did they go out of business?

Questions about job hopping-
My average tenure at a company is ~1.5 years (with ~11 YOE), but each jump I've made has yielded progressive/tangible career growth.

I'm concerned after my most recent jump (went from a product director to a head of product position at a different, smaller company after only a year) that I've kind of poisoned future career prospects at larger companies.

Any insights on whether this type of job hopping is a complete deal breaker for potential HMs?

So the fiduciary rule got tossed yesterday

likehelpfulfunny

28M moved to Munich. Any F from DE or EU interested to connect please DM.

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My interview status is showing Candidature is on hold after the Accenture final round. When can I expect the result?

Thanks in advance.

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Does accenture have a 4th of July or Christmas shutdown?

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I have joined CGI 5 months back and my project is going to end on 31st. So what will happen after that? As there are layoffs going on in the market will it affect? I am from mainframes technology and have only 2yrs of exp. Can anyone explain pls? CGI

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Thanks

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Conflicts checks question: thinking about making a move from small(ish) firm to a larger one. How detailed will a conflicts list need to be? Haven’t switched jobs since law school, so at a little bit of a loss about the whole process!

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Hi guys,

I have got my relieving letter but haven't received fnf
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Does anyone have experience/knowledge regarding whether the different B4 deal analytics teams 1) work remote 2) still travel? Looking to potentially make a switch but have heard different things across the board, including seeing that most of the job postings for senior roles in these groups are tagged to offices and don’t say remote.

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