Related Posts
BBW got my number.
Chief
Additional Posts in Digital Marketing
January Digital is hiring across a variety of teams! We lead businesses to grow and adapt through strategic consulting, digital media excellence and data driven analytics. Additionally, we are proud to be named a Best Workplace by Ad Age, Fortune, and Inc. for our focus on building great people and cultivating an innovative culture. Learn more + apply here! https://www.januarydigital.com/careers?hsLang=en
Coach
So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
New to Fishbowl?
unlock all discussions on Fishbowl.
I think defining a single platform as king is subjective and depends on your organisations goals. As a digital marketer I understand that each platform has its own advantages and disadvantages, although email marketing might be the best platform for my organisations goals, that may not be true for you. Although having said that email is still as, if not more effective that it has ever been. In a world where everyone is fighting for our audiences attention on social media and google, email gives them an opportunity to dictate who they give their attention to. I also believe email marketing to be a more personal form of communication.
Although not the direct answer you were looking for, I hope that helped 😊
I agree! The answer, as it is very often in marketing, is "it depends. " I interviewed Nick Wolny, an email evangelist, on this.
https://marketingcareermentor.com/interview-with-nick-wolny-business-marketing-strategist-hefty-media-group/
No way. Content is still king.
That said, SMS currently converts higher than email, but I’m sure that will change over time. An omni-channel approach is the beat way to go.
I agree with you.
I just mean to say that there a lot of trends that come and go in marketing. Before email marketing it was SEO and Google ads, and before that we used display ads, and before that everything happened offline. The platforms will always evolve- what’s important is focusing on the content and distributing to all viable platforms at scale.
I disagree. If done well, email marketing can be amazing but I think it’s too saturated to be king anymore
I am on the fence with this one. I do think that email marketing is still a powerful tool, however, I have been leaning towards SMS marketing because the open rate is much higher. I think there is room for both though.
Ummmmm my spam folder is filled with unread emails.
Anything is king if it’s done well to the right audience. Strongly believe a mixture of techniques, communicated well at the right time is best rather than saying one technique is best or is dead. Depends on audience. Depends on if you’ve done a good job for that audience. Depends on if your content resonated with them at the time you sent it.
If you can be very smart about targeting and understanding customer behaviour and are using clever strategies to structure your emails by basing your emails on data analysis, yes it can be a super useful and profitable channel.
Lately emails makes us tons more money compared to sms, even though sms had better open rates they aren't converting as much for us lately + they aren't the cheapest to run.
Email is still king, but only a figurehead without the support of other channels like SMS and personalized ads.
It's harder to squeeze value beyond a simple offer into 160 characters, including a link. Email content can include much more, like 1-1 product recs or bestselling products. Eventually, SMS will get there.
Brands that figure out how to use SMS for more than just discounts and mix in other channels will be the kings, but among the channels email still reigns supreme.
There’s a time and place for email, but I think the days of relying heavily on email marketing are over. It should instead be one piece of the content puzzle and used wisely. I think it’s still super relevant for things like onboarding new customers and customer retention, but people don’t want their inboxes clogged with sales emails.
I think it depends on the price point and familiarity of your product or service. If macys emails me about a great weekend sale. Or coupon I may click. If a window company wants to sell me replacement windows i would delete it. There is value to sales visit and a beautifully designed brochure especially if spending $$$$.
Yes it’s still very relevant. With deliverability of 90+%, an email is highly likely to reach an inbox, whereas reach on social is as low as 5%. But there are many elements to consider to really make it work which all boil down to right info, right subscriber, right time.
Our company is getting better return with text msg marketing
Depends on the industry and audience. With a b2b, it can get crowded and not be quite as effective. In b2c, I would say yes. Effectiveness is also best measured by your content: how well the copy resonates with your audience and also the design of the email.