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Still waiting for the Heinz soup response
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Opportunity is eroding fast in this industry and any senior advertising leader that tells you that AI actually brings forth “a new set of opportunities” or some such nonsense is basically trying to string their human capital along just enough until they can effectively phase/automate them out. This is not a business to stake your future on anymore. Just look at recent interviews with Martin Sorrell and Daryl Lee of McCann.
Avoid, avoid, avoid.
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It’s very hard to land apprentice now.
I don't think it's AI or the lack of allure. From the students I've been talking to, they just want to be in an industry where the employment rate is high, and jobs are abundant and accessible.
@Ad1 healthcare
The thing is, job demand is perceivably low to young creatives. There will be max three Jr. cw job postings on LinkedIn at one time, and all of them will have over 100 applications. I know a bunch of juniors who are looking for positions, but even after taking a program the school doesn't really equip them with the contacts and insider-knowledge needed to create good portfolios and to get in without a job posting.
It seems like the only real way to get in is by having a family/close connection to the industry; someone who can give you the scoop and the contacts to get hired without a job posting.
TL;DR the industry is super IYKYK, and that definitely doesn't help bring in new talent.
As someone who’s been in this industry a while, this is accurate. I can’t remember the last time we even had interns.
Maybe it’s because folks are waking up to the fact that investing in an education that sets you up to enter a dying industry makes for a terrible return on investment?
Software will replace the service.
New generation values work/life balance. That ain’t advertising lol
Didn’t we radically reduce student visas? I’d think that would have an effect.
I think this definitely impacted Miami Ad School (although the diploma there didn’t even qualify you for a post grad working visa, but they had loads of int students)
LINK: https://lnkd.in/esb-Y7tB
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I noticed a lot of agencies have none ECD for a while. Is this has to do with this too?
Sadly it has closed its doors. The Toronto Star reported this past weekend. Article is behind a paywall… but here’s the headline.