Is our industry as competitive as some say? I see a lot of people saying this and I work with a bunch of hacks (myself included). It felt like a little while ago agencies were begging to hire new talent, and most couldn’t find new people. Is it really that hard to get a job at an agency? Maybe I’m just out of touch being in this career for so long.

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I think it was getting less competitive than say 15 years ago even before the covid talent crunch.

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Definitely

Tech and management consultancies have recruited the top talent out of school now for two decades, so it's not as competitive as it used to be.

But the tightening of budgets has forced a lot of agencies towards a flat model so there aren't as many junior roles out there. So both supply of talent has decreased but also demand too.

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If you can consistently show up to meetings with things that resemble an idea you’re very employable right now. Also, if you’re a junior you can ask for a senior salary. Apparently.

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I’m a total hack too lol

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