My firm is pushing me to build a book, but I'm in my mid-20s, and my friends are mostly broke or just saving for weddings. They don't really need a wealth manager yet, and I can't wait a decade for them to hit it big. For those who didn't start with a wealthy network, how did you find your first few big clients? Was it by cold calling, or did you find a better way to get in front of the right people?

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That’s why I work at a bank. Easy to build a book and once you’re confident you can take a nice chunk then you go indy.

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This is exactly how I wish I had done it.

The problem that we all face when getting started sounds a little like this: "Hello Mr and Mrs Prospect, please trust me and my 1 year of experience with your multimillion dollar life savings."
If you are a part of a team, then you can leverage that.
If you are not part of a team you need to start by getting as many small clients as you can. As long as they are committed to contributing something, they are worth your time.
You also never know what is behind the small client in front of you. My biggest client came to me when I signed up his wife to contribute $100/check to her brand new account. She was 50 and re-entering the workforce after being a stay-at-home mom for decades. It turned out that her husband was a pack rat with money and had millions socked away in various places. He signed on with me seeing the care I gave his wife. I have repeated this many times over in the last 10 years, in case by case variables.
For getting in front of the right people, you need to find COIs. I partnered with a CPA for a while. That was a gold mine just starting out. Now I have various COIs in my niche.
Good luck!

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great answer!

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What about older family members of yours and also your friends? Teachers/professors from school?

Also, you can educate them on the value of starting young (show them stats) and talk about employer matches, etc. if the contribute at this age, you’ll be able to show them how valued you are in no time!

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