new mcdonald’s grinch meal work done by w+k … bye bye cossette?

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$16?!?

McDonald’s bottom line grew three sizes that day.

likefunny

There’s no way Cossette is going hold onto that account much longer. W+K has all the leverage from global.

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There is so much of this account that they probably would not want and would not want to staff against.

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Until Wieden has a Quebec office, Cossette will hold onto some of it .

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Unless they lose it to someone else other than WK

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you’re a mean one, mr. ‘a Creative’

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McDonald’s is mostly churn work, not sexy. WK might not even want more than what they have already.

Can confirm. Source: me, currently wading through McDs churn weeds at another agency that works closely with WK.

likehelpful

The people we have leading McDonald’s on our side aren’t helping the situation either …

I can only speak to my experience and that’s been my experience every. Single. time.

smart

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