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“Tone policing is defined as "a conversational tactic that dismisses the ideas being communicated when they are perceived to be delivered in an angry, frustrated, sad, fearful, or otherwise emotionally charged manner." Managers striving to create a workplace based on equity and inclusion must understand how tone policing silences members of marginalized groups and allows discrimination to persist.” https://www-businessinsider-com.cdn.ampproject.org/c/s/www.businessinsider.com/how-to-identify-and-help-stop-tone-policing-in-workplace-2020-8?amp
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After 6 years, probably. But it also depends on the work you’ve made, business you’ve helped win, and just how good your writing and your ideas are.
Thank you, good to hear.
Was your client facing experience CW too?
Tbh - you have to be doing the job you want in an agency to get the promotion. Also interview so you go in with an offer and ask them to match!
Sorry I’m not entirely sure I’m following! I’m currently a copywriter at an agency. Roles prior to copywriting were hybrid client relations and marketing roles, each involving content and copy elements. I’ve heard that interviewing for other jobs just to push them to promote can be a bit of a risky move, no? I’m happy here, I just think I’m working at senior level not mid and would like to open up the conversation for promotion but it’s difficult when you haven’t been a “copywriter at an agency” your whole working life, despite the fact you show the traits of a senior level copywriter and have 12 years worth of transferable skills. So really I’m trying to gauge perspective on this. For context, I’ve worked at senior level before, just in different roles.
6 years, to me, puts you at mid-weight. The other 6 years, while good experience, don’t carry as much weight if writing wasn’t the sole purpose.
It’s all about the work. You need to be able to point to doing the highest quality work (eg awards, pitch wins, business growth) that shows how valuable you are to the business, and in turn should be rewarded with promotion/raise.
To one of your previous points, don’t use that fact that your interviewing as a way to leverage a promotion. Only do that once you have an offer. And be prepared to take the offer if they say no to a promotion. Otherwise you give up all your power.
Haha that is wildddd
In this business of creative is not rewarded by how long they’ve been around. But the quality of their work and the impression that it makes. How was your writing? Are your managers blown away? That’s how you get what you want.
Thank you, I would say that’s the same for every brand I’ve worked for, of course it’s down to quality and performance. I think I’m just finding hard to understand my worth because my experience is hybrid. Surely a copywriter who understands how to pitch/engage clients and persuade them to come round to an idea that still meets commercial goals just *might* have a bit more of an edge over a writer with a few years under their belt who lacks big picture thinking/pitch skills? Given the “innovative” nature of advertising, to my surprise everyone seems so stuck in their ways when it comes to hiring and promotion. Hard skills over soft skills.
My writing is well received. There simply isn’t budget to come up with groundbreaking creative, but my writing always hits the brief and I always offer something more to push the idea.
If you aren't receiving a raise every year you are essentially getting a paycut with inflation, 2% per year is standard.
They don’t do this in agencies^ just fyi
It comes down to the level of work you are already doing, and level of responsibility you already have. If I was ever promoted, I was already doing the job, and felt I needed a raise in order to meet what I was already contributing in a proven and consistent monthly pattern.
I knew an Art Director who wanted to be promoted to Sr after 6 years, but in all reality, she did not have that capability. She could only handle her level of tasks and below. So she was useful to the team, but only just enough. She showed zero initiative to step up. Never asked to present in meetings, or of she could take on something extra to prove she’s ready for it. Had next to no ability to lead juniors or guide vendors. She had no initiative to better the team processes with ideas.
In brief, she wanted a promotion for promotion’s sake (and she had actually been receiving COL raises).
My point is: make sure you’re not this person.
Thank you yes this all makes sense. Having already held a senior position, the task of pitching, mentoring, leading, managing etc is all fine. I.e soft skills. So it’s been helpful to hear everyone’s perspective…it does sound like hybrid experience is still tricky to put in a box. Cheers!
Only quality of work, ideas, and mindset can say if you're ready or will be promoted. Most people I've coached through this shift, when they are at the point of asking this question their mindset isn't quite there but could still land it. Time alone means nothing.
My mindset is definitely there, I’ve already worked at senior level in a different role. Hence why I’m keen to push. Good to hear your thought though, thank you.