Advertising

Can someone from Leo Burnett explain why your LinkedIn titles say “Human Being”? It adds an extra step since I have no idea what industry the person inviting me to connect is in or what their title is

likefunny
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works at

It's Marcel trying to fool people

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likefunny
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AD1 you got me genuine lol on that one 👍👍👍

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Just my opinion, but I think making people work harder to know who you are is the opposite of good networking. “Hi, just wanted to let you know I exist. Find my profile, then my resume and website all on your own. Then connect with me if you want.” Huh?

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Their thing is Humankind. I had to reach far, far into my mind to remember that. So I bet it’s some tie in to that.

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Dual purpose. After Trump was elected and there was a division between people in a variety of ways...we're all "human" before any other label. Second, makes it more difficult for recruiters to poach. There you go.

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If they are from Leo Burnett my guess is they are in the advertising industry ;) - but point taken. I reckon this is prob. something to do with their brand purpose stuff which from memory has to do with humans. It’ll be some BS reason like that.

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Leo Burnett 1 Doesn’t being harder for recruiters to poach hurt your career prospects? Most people want recruiters to find them. Why even go on LinkedIn if the goal is not to be as findable as possible?

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So... it’s like captcha for descriptions

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So stupid. I remember getting the email from his highness master Swinand saying we should all do it. I guess the rest of the agencies do not employ humans?

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FL OP yes it does. The employees don't realize that. Leadership does.

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Humankind advertising philosophy. So we are all Human Beings. Or were.

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