One thing I keep debating is how much to tailor my portfolio for each role. Some jobs clearly lean brand, others want campaign range, others seem obsessed with social work. I can adjust it, but after a while every version starts blending together. For creatives here, how much do you actually customize before it stops being worth it?

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Posting as :
works at
You are currently posting as works at

Not creative but you can make 1 for brand focus, make one for campaign focus, make one for social focus, etc. Use as many keywords as you can based on all the job descriptions you’ve seen. Tweak slightly, send, delete the copy.

I’ve managed to make my resume fit all the accounts job descriptions with all keywords so that’s also possible to do. You could have one line in each job about each of those those too.

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In my experience, because the recruiting process relies on AST (Ai assistance), if your resume misses a couple of key words, you're pretty much rejected, so what I've been told is that you look up in the job overview, the key words they post as requirements, etc., and recalibrate your resume according to them. I personally think it is a waste of time because at the end of the day, you'll end up diluting yourself between a dozen tailor made resumes.

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