Paid surveys/interviews of advertising professionals by research firms: are they legit or a scam? I’ve received LinkedIn inmail lately from research companies offering compensation for my involvement.

By default I’m trained to be cautious of messages offering payment but I could certainly use the extra money if its real 😅

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They are real. They are usually testing a potential new product or service. A lot of it is ad tech, and the interview request comes from companies that don't know the difference between a brand planner and a media planner.

likehelpful

A few are real. Others are scams to get in the door to buy things.

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I get a lot of competitive intel requests for my company. Feels a little icky. Not just my thoughts on some stimuli/ a new product but how does my company operate kind of questions. I did it once, the money was crazy good, and I tried to not give too many specifics.

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