So, I work in an agency, but recently someone reached out to me for freelance writing work. I guess it'll be long form ad copy, as they're asking me for a rate per word...
I have no idea what's standard here

likehelpful
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Rate per word is criminal. A lot of smaller companies do it for SEO writing - blogs and webpages. If they want it to be creative, do an hourly or day rate.

like

I wouldn’t accept less than $2/word.

Ask for a rate by the hour. You should be compensated for your time and expertise, not the length or copy of your work. Some of the most simple designs/lines take hours/days/weeks to produce.

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