So, should we just assume this year's Cannes will be the year of AI?

like
Posting as :
works at
You are currently posting as works at

With all the vocal opposition of AI from creatives and the public in general, I would have thought this would have the opposite effect on Cannes judges and push them to award human-made craft.

But since we seem to be living in the Idiocracy timeline I guess going full AI-focus wouldn’t shock me either. Which blows.

like

The problem is that creative leadership =/= from the day to the day-to-day creative. The majority of the people I work with are anti-ai. AI took away the fun, the budgets, and decent timelines. But leadership will embrace it because they don't have a backbone so whatever it takes to position themselves as innovators and up to date with trends. I'd seen this before with other technologies.

So I don't expect the jury to lean anti-ai and they will even award some slop. I'm willing to place a bet on this.

smart

Depends on the categories. For example, AI on any crafting categories: not good.

like

I think a lot of people will submit ai-driven ideas. A few years ago, just using ai was enough. I’m cautiously optimistic that juries will want to see how ai enhanced an idea rather than was the idea. Or at least the juries that are still run by experienced creatives. That’s not as many of them as there once were. Bc when you ask clients to judge, they often have a different agenda for what makes work good (cost/time/scale)

like

The only “AI” work worthy of an award is Anthropic and that wasn’t made with AI.

Related Posts

My favorite coworker is Max, he's a grizzled tomcat we tended to (and neutered, of course) after he was hit by a car, and he's lived at our vet clinic for almost 3 years. He makes everyone’s day and people stop in just to see him

like

Ever reneged on a job offer? Tips to do it gracefully ?

like
like

Hello wonderful community, I have recently relocated back from Canada with 6 years of experience in the non-profit space within marketing/resource mobilization. I’m based in Gurgaon and wondering what the best way to go about the job market here. I’d love to explore some MNCs, open to wfh as well.

like
like

As someone who has spent 7 years in the recruitment field specifically helping those who originated in audit or partnership tax compliance I’d be happy to answer anyone’s questions! Please only those that live and work in NYC.

like

By chance anyone needs it this Sunday. Don’t punish yourself for the things done whilst drunk. Chemically you are not the same person, your whole brain is altered, who could expect for it to make the same decisions. And Alan Carr is the book I always go back to - remember every time it gets easier because you know what to do and you learn!

like

I have total 8 YOE (3 years in salesforce) current package is 8.5LPA. I have hike this month. How much I can expect?

Anyone aware of ways of getting discounted 4-5 day lift passes? Specifically at aspen? 😬

When I moved in-house a year ago as a BigLaw mid-level, I took a 45% pay cut, far more than I was comfortable with (although I was fine with a 20-30% cut). I took the job because it was a great role and I was focused on making the jump in house and developing the skills I wanted, which required me moving away from my firm practice area. Now that my year-end review is coming up, how do I ask my company for a significant pay raise (not just a 2-5% inflation-matching raise)?

like

How many MDs and staff are in S&C? And split by market? I assume most are Europe/US

like

I have an interview for It delivery DevOps/ . Net azure.. May I know what are the possible questions in an Infosys interview.

like

I want to stress vomit.

like

Hello..need an idea as to what is the ideal salary at B7.2 level,having around 8 YOE.Also, what the bonus to expect.

like

Any F 🐠 fish want to grab drinks today? 32/M

I had a job interview for a role that I really want. The hiring manager scheduled me for an interview and did not show up. Emailed me an hour later stating that he got super busy and couldn’t attend, and would like to reschedule. This is a major red flag, but I can’t help but feel that I am missing out since this role pays 50% over what I currently make. Should I let the recruiter know? What’s your take on this?

like

I’m feeling stagnant in my career and looking for ways to grow. I was considering obtaining a PMP certification and wondering how impactful this is. Is this certification well recognized?

like

I joined Capgemini on 15 th September. But didn't receive salary. Can someone please help on this. When can I expect that.

like

Hi Fishes,
If i order Headset from capgemini service central portal, will be charged for the headset.
Please let me whether it will be charged or not so i that i can cancel the order at the earliest.

like

Approaching the 1 year mark of my career and taking some time to reflect. What advice would you have for your 23 year old self?

like

Additional Posts in Advertising

Manager texted me at ~10pm asking for a non-critical update. I chose not to respond (until morning) because I don't want to allow a bad habit to form. Thoughts?

like

Going in house is the move, right?

like

I have an idea that I think could change the shape and makeup of the industry, and reduce discrimination in the hiring process.

I need to find developers however. Any idea where to look. Self funded

like

What's worse than sitting on hold with IT? Your neighbor being on hold with IT. On speaker phone. Full volume. There's a special place for these people...

like

Two months ago applied for a "dream role" at a "dream company" (not an agency). I am qualified for the role & they are looking for ppl with agency experience. a few days after applying a recruiter

like

Brands closing for climate change? Wouldn’t that lost income be more effective/useful if they donated it to clean energy alternatives instead? Do a spot about it to promote it & it’s content. Win. Win

like

I had to reject an offer from a company last year due to COVID concerns and not being able to relocate. Would it be a bad idea to reach out and inquire about it again?

like

It’s hard to be motivated when rounds of layoffs happen and you see all your friends leave. But one thing that’s gotten me through all of this is working out. And when I say workout I mean the most pathetic, sad, barely completed beginner-level cardio dance routines. I’ve somehow forced myself to move while on lockdown and it’s somehow forced me to feel better. Whatever you’re doing, wherever you are: get up and move even if you don’t finish or end up going on a walk. Pls take care of yourself❤️

like

Anyone hiring a UX Designer in Atlanta? I know someone who got laid off

like

What’s the best agency to work at?

like

how many of you get high before/during work?

🙋🏻‍♂️

like

I’m a strategist interested in branding shops like interbrand. But I hear they aren’t doing well these days since everyone claims to be a brand consultant. Also I’m curious about the work

like

Pretty tired of smart women undermining each other, especially seniors doing it to juniors. Why the hell is the first instinct to attack&destroy? Not into kumbayas but more into having my peer's back.

like

Next time I have a meeting my Senior Manager, I may just snap and tell him that instead of constant nitpicking and giving hurtful, blunt feedback, how about acknowledging sometimes for a change?

like

May be a stupid q but can anyone give me insight into the structure of digitas? I see all these copywriting and creative roles and media planner roles. Are their strategists? Planning and creative....

like

Anyone from MediaCom on here?

like

Best (non-agency) company to work at in Boston??

likehelpfulsmart

What does your (romantic) partner do? Is there a big income disparity between the two of you?

like

Just realized it's not Friday ☹️

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal