I’m a strategist interested in branding shops like interbrand. But I hear they aren’t doing well these days since everyone claims to be a brand consultant. Also I’m curious about the work

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I wouldn’t say your last comment about consultants has anything to do with it, since the weight of an agency and an agency name still carries more than a singular person.
The industry in general took some hits with the election and more consultancies I think struggled because we’re partly structured like agencies, only with less retainer clients (read: less long-term clients secured). We got a new global CEO who restructured and closed down some smaller overseas shops and now NY is doing pretty well in terms of growth.
Every shop has some shit but I’d say that overall, IBNY has great and intelligent people, interesting work, decent work/life balance.

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