Tell me about Omni AI. What’s the deal? Coming from the IPG side of things and curious what’s in store.

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can only assume more AI slop that everyone actually hates but pretends they like

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It is really just an aggregate of other AI systems so Omnicom has more control over the tools. Although technically not supposed to use AI tools outside of Omni AI everyone still does because the tool isn’t completely refined enough yet.

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From personal experience, I’ve found it incredibly useful for quick turn arounds & support with refining articulation for concepts that need some attention/improvement. The latest update curates output to your role so can be really useful when you’re in a pinch for time

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Thanks.

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