The judges of the Luma Dream Brief posting about it on LinkedIn? Sellouts to the AI slop that’s heading our way. And to any creative, agency, or brand entering this new scam award contest…congrats, you’ve played yourself.

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likefunny

So the way these “open source” contests are usually won is by an employee, former employee, student, alumni or family member of someone who has access to a post house.

The PR story will be “absolute amateur comes out of nowhere to win filmmaking contest” on paper, while the real story is typically, “person with deep ties to an existing entity with deeper resources, completes seemingly impossible task with strategy, writing, music, editorial and finishing help and refinement that were quietly kicked in.”

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I saw that post. Who orchestrated the “contest”.

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