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Rising Star
Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
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Rising Star
Focus on the work and the rest will sort itself. Famous work is the answer
What all these people said. I'd add that is not just about the idea, but getting the client to allow you to produce it. So work on the relationship with them.
Am I an alien? All of your advice seems good to achieve OP’s goal, but sounds exhausting. Making the ads is work enough, for me. After that, there’s this whole other layer of malarkey and for what? An award no one outside of our industry cares about, right?
I’d rather spend that time and sweat writing a song, a poem, writing comedy, making my own film, etc.
I’m proud of some of the work I’ve made, but being up my own ass about it seems like a waste of actual life.
Does anyone else feel like me? Give me a like if so. I’m not trying to be an ass – just a general read from the room.
True ACD 1.
I make comments like these because I like to see this other perspective represented on here. Some of the best creatives were extremely skeptical of advertising as a discipline. Maybe even hostile to it
I’m still a punk, and that continues to feed my work in the day job
Chief
You can make famous work without being part of an agency. Already famous work makes it easier to win. But award shows require a huge financial investment. Especially the larger ones. And you need to swoon the jury. So much politics.
It is kind of sick how many jobs could be saved if that cash wasn’t blown on awards no one outside our industry has ever heard of.
Keep in mind that press alone can be your award. And press means everyone knows about your work, unlike a Lion. But you need to have the ability to cut a killer case study no matter what. Even if you never enter anything on your own.
And you need to learn how to craft your idea so that people will write about it on their own.
Be famous. And you will be given more opportunities.
Hell, it’s quite common for agencies to enter in work they had nothing to do with after it gets some press. Haha.
Chief
Trade pubs are sadly somewhat useless these days. But like winning a Lion, you need to exploit that immediately. Hype fades quickly, no matter how many awards you’ve won in the past.
On the same boat and glad to know I’m not alone. Thank you for raising the question!
Chief
I recommend you read Paul Arden’s “How good do you want to be?” And really do what it says.
And begin by asking yourself that question. It’s not how good you are. It’s how good you want to be. Along with: How bad do you want it? How important is it to you? And how much are you willing to give up for it? Answering those questions will help you map out a realistic plan.
Chief
What does “ad-y” mean?
Hate to break it to you.., but like I CD I used to work with that has a couple of those lion things, would say.
Not worth it, they are bought and paid for and the higher ups know this. I was in shocked at first and then he explained it.
OP where are you located? Do you have any friends at such agencies?
Something that is a bit funny is that majority of them are trying to go brand side. So do that
big accounts at big shops don’t necessarily make the best work. Take 5 at Erich & Kallman is miles better than Verizon at McCann.
also maybe look at shops that are kinda meh but still big if you think you just need scale. Havas, FCB, Dentsu, etc. There’s some decent enough stuff coming out of those depending on the team/client and it at least gets you on larger budgets and the potential for award bait.
I’ve definitely reached out to them. If you look at most of their creatives, they all have a “big name agency” at least once on their resume. So how do you break in if you don’t?
Totally feel this
Just focus on the work and keep doing your best