What happens to a research firm like Gartner in a GenAI world ? I find I would use their reports to provide a perspective - never a specific statement about the client but more about trends. I find claude/chatgpt/gemini provides me a competitive alternative with citations. What's the value prop to pay for Gartner ? On a side note they're recruiting a few of our Senior managers / directors and offering them a partner role. I'm curious how durable that is .

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My takes:
First question, depends on how current, and vast the GenAI solutions data set is in the area research is needed, and how well grounded it has been to do research. This would be in top of what LLMs provide. So yes in theory a lot of such research can be automated.
Second, Gartner has other lines of business apart from research and is trying to build those up. They do pay less than B4, MBB, large tech/ FAANG, etc.

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Are the citations not from research firms? Somebody has to actually design, run, and report the research.

Fully agree they're at risk. But I don't think Gartner is any more exposed there than any other consultancy. I don't think clients are as interested in the Gartner curation and story and I think the pricing reflects that. The price is mostly for the data itself.

Gartner should run a research study on how soon their company will go under

Ask ChatGPT 5!

There was an interesting post precisely on Gartner’s biz model by Usman Sheikh on LinkedIn a couple days ago

https://www.linkedin.com/posts/usmans_gartners-stock-crashed-53-this-year-activity-7360980931211423744-eKSY?utm_medium=ios_app&rcm=ACoAAAK--CsBDe8xk3xgZ_TA0nGLAzmqh2jpelU&utm_source=social_share_send&utm_campaign=copy_link

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