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(Continued from original question)
I have tried the following so far:
>Multiple platform social media daily posts.
>Creating events posted to local FB town talk pages.
>Reached out to local papers for interview/article.
>Local radio spots.
>Charitable donations to events in the area.
>Sponsored local events in conjunction with other small businesses.
I am also considering:
>Working with the Welcome Center nearby and create a information pamphlet.
>Working with hotels in the area to place the pamphlet as a place of interest for visitors.
>Reaching out to the State DOT for information on Highway signage.
>Looking into electronic bulletin board signage.
>Spreading my radio ads to the bigger metro area.
>Sending press releases/articles/invitations for interviews to applicable media companies across the country including social media, magazines, newspapers, radio, TV.
What am I missing? Am I headed down the wrong path?
Hey! I saw your post and just wanted to say what you’re building is genuinely inspiring. Marketing for niche retail can definitely feel like a full-time job, especially with all the platforms and outreach efforts you’ve already tried.
I’m Ruth, a Social Media Manager, and I help busy business owners like you show up consistently, grow fast, and attract real leads—without the daily overwhelm.
Right now, I’m offering discounted social media management for a few select clients as part of a showcase project. You’ll get premium support and strategy; I’ll get strong portfolio case studies—it’s a win-win.
Would it be okay if I sent over a few quick details?
Might help to know what the unique niche is. I am in a niche service based business, and one of the primary things we try to do is cultivate referral patterns. In our case, that largely means realtors, property managers, and other trades. They're not likely to become our direct customers in most cases, but we build relationships with other professionals who's clients may have a need for us. When a problem arises that we are a fit for, they know where to turn.