What is your company doing to acknowledge National Native American Heritage month? Are indigenous issues or marketing initiatives a part of your November? Or the rest of the year?

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No. The line that has to be walked is too fine. If a campaign focuses too much on historical facts, you're accused of condemning white customers for the sins of their forefathers. If you try to pay homage to the "Indians" of our youth, you're accused of racist stereotyping and reducing a culture to a caricature. If you do anything, you will make someone mad. If you do nothing, most people won't even notice.

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I don’t think I disagree with this to an extent. Are there large contingents stroking faux outrage with non-whites are highlighted, yes. But that doesn’t mean cultures like the variety in Native American spaces can’t be pointed out. This is why it’s especially important to work with people in those cultures to get their insight and expertise. Take those steps to make sure it’s right and you’ll come up with great work.

I haven’t heard a peep, i think everyone is in election mode and it’s fallen through the cracks.

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Our Communications and Foundation teams have some things in the works that Marketing will be supporting them on. Recognizing minority groups in this way is something that we do well. One reason to be proud of our groups.

I am gonna be honest I think I would have heard about something if they were doing something which leads me to believe there is nothing being done. That honestly is a very big shame, you would think they would be doing more to acknowledge it.

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