African American 🐟 - why do I feel so annoyed when I hear “black” ads on the radio? With the sassy female leads and the urban slang and such. Feels so forced and wack. Just me?

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Nope. I've wondered the same thing. I mean, they must be very effective or else they wouldn't continue to be produced, right?

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I think when clients want to target an AA audience, people (and guessing mostly white people) fall into the trap of trying to convey race across radio, which is usually a dumb idea and ends up in stereotype land. I think if we had more black creatives and CDs, this problem would ~mysteriously~ disappear.

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It's always really annoying when I get casting specs as something that sounds more "urban" it always makes me want to ask, could you elaborate more?? What EXACTLY are you looking for?

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Black Copywriter here... and whenever I've done radio, I was always keen to direct the talent so that they didn't fall into tropes that forecast race. When you don't have someone in the process that's sensitive to that stuff-- it will continue.

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Rather than fume about the usual, let’s try this: imagine the brief and what you’d have done differently if you were in the room

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The more I work in advertising, the more apparent that majority of companies (and my own colleagues) don’t know how to reach consumers like me. It’s absolutely tragic. (Cont’d)

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Do you have a mentor? I’m in the autumn of my career and I’ve had a  modicum of success in production and it’s time to give back.

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I’m still trying to process seeing an agency exec well known for dismissing and ignoring POC held up as an exemplary diversity champion for women at the 3% Conference.

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Happy Black History Everyone, let's make this a truly historic month!!

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