What metrics best measure success for a necessity-driven product like a mobile banking app? Since usage is task-based, checking balances, transferring funds, paying bills, metrics like session length or DAU miss the mark. I’m focused on what reflects reliability efficiency, and user trust. What should product teams prioritize to ensure the app delivers real value and meets essential user needs? Would love your insights. TIA

like
Posting as :
works at
You are currently posting as works at

DAU, WAU, MAU, session frequency, session length, user engagement with apps, logins, failures , # of transactions per month for each category (paying bills, wires) for all users via mobile, desktop, tablet, automated payment setups, transaction success rate gives some high-level user engagement metrics on a monthly basis and trends can be noticed , also slice/dice transactions from devices, OS, functions performed like scheduling auto pay one time vs recurring payment, transaction approvals vs failures for wires give a wholistic view.

like

this is a great list. I appreciate it!

like

App uninstalls, app installs, retention and tenure. Satisfaction scores or other direct feedback mechanisms.

like

thanks!

Related Posts

Got rejected from one of my desired tech companies, it's agitating but at least they didn't ghost me.

like

How to get released from current project in Wipro.

like

This would be hilarious if it weren’t an indictment on an American president.

Post Photo
likesmartfunnyhelpful

What would not having a second stimulus mean for stocks 6-12 months from now? I’m assuming it hurts stocks but increases the value of USD?

like

The portal says offer rescinded after showing offer extended yesterday even though I did not receive any communication with offer letter. What does this mean and what could be the reason?

like

hi Sharks

Can anyone help me what will by my inhand salary for CTC 31.5 Lakh((No variable) fixed ctc and i have home loan and life insurance of more then 1.5 Lakh
Employwr contribution to PF is 9450 monthly and i think same goes from my contribution as well

like

Let's vote! Which startup type is most likely to have a dysfunctional or toxic work culture:

Helpful: Single founder bootstrapped startups
Smart: Single founder funded startups
Uplifting: Multiple founder bootstrapped startups
Funny: This poll is dumb.

Comment if you would have selected multiple founder funded startups!

funnyhelpfulupliftingsmartlike

Happy Football Sunday!!!! Go Eagles!!! Have fun today everyone!

likefunny

Hello Fishes,
My current Technology stack is C++ and related technologies.
I want to upskill to Python/AWS or Go-lang / AWS.
Need guidance on same pls.

Are there no Diwali gifts from Novartis for India employees?

likefunny

Do you count your car as part of your NW on Mint/other trackers?

like

Let's compete! What's the craziest fake news you've heard so far and how many relatives of yours believed it?

like

How is work life balance at Tredence? Any input on culture as well please

Opening in TCS for below requirement.if anyone interested DM me with details.

Post Photo
like

Any Open position for Salesforce Admin with 3 years of experience?

Please help me to refer for the role.

Salesforce

like

Hi Team,

Few days back I had a post stating that I would be joining one of the consultancy by end of this month, my question was will my joining date be impacted due to the current tech layoff. Is there a way that the new employer can monitor the post and take necessary action?

like

I've offer from Capgemini and Automation Anywhere.
Kindly share your opinion which one to go for.
Offered Salary is almost same.

Profile: Senior Salesforce Developer

Area of Concern: WLB, Appraisal , Team opportunity, Politics etc...

like

Anyone in Big 4 health (payer) consulting practices have any insight in to current or upcoming openings for SM level roles?

like

exit opportunities for someone who got a good gpa from a well known school and a cpa who thought they would be doing something cool while building a foundation for a fruitful career but got stuck on state/federal claims and related government work instead? or is a full restart needed?

S1 at B4 now but looking to do something more traditional (?) that will provide opportunity in finance/accounting and not something ‘risk’ oriented that will pigeonhole me.

like

Additional Posts in Tech Strategy & Product

Current SC with ~3YOE looking for a jump to tech. Just wrapped up interviews with AWS non-tech role slotted at L4. Current base is $115k. Can anyone provide insight into the band for L4 at AWS? I’ve provided the recruiter with my ideal range and am continually reminded to make sure I look at the “full compensation package”. Anticipate receiving offer within coming days. TIA.

like

Facebook (Meta) Product Management (IC5) or Google Cloud Marketing S&O/ Annual Planning (L6) role if I want to eventually be working on Product Strategy for consumer tech?
Heard it hard to pivot from Google S&O to Product Strategy even with 20% projects internally…

Facebook (Meta) | Google

like

Amidst all the quiet quitting BS which is nothing but passing the blame..the real reason you have disengaged employees is this

Post Photo
likehelpful

What are main differences in career/salary trajectory and WLB for a product manager vs product marketing manager?

like

What’s a good CISA program?

like

Has anyone come across market sizing, segmentation etc. research on enterprise software and ISVs? Have an interview coming up and saw that this was one of the mini case questions asked in prior interviews

Recently accepted an offer for a manager in Bizops in Ad sales for a tech firm. Curious about the growth opportunities in this area. What do folks do after 2-3 years in such roles ?

like

Hi, i will be joining a startup soon to work as a product manager. What are some good books/materials/courses I can read in the meantime to prepare myself better for the job?

like
like

Do you need an engineering degree to go into product management? I have a bachelors degree and a Masters degree in Digital Transformation, and I work as a C (soon to be SC) im Tech Strategy and Transformation. What are the next steps I should to to pivot into PM? (certifications, types of projects, etc)

like

Anyone currently working at Peloton and able to provide a reference for a Senior Product Manager role? Thanks!

like

What base salary/ total comp to expect for a Sr PM in Toronto in today’s market?

I was looking at PM roles only that were around $110k, one company approached me with Sr PM (title bump) at $110k. I’m getting scheduled for final interview loop next week with this company and planning to negotiate if an offer is extended from them. I did tell them that I’m at final stage with other companies so they can expect multiple offer situation from me. Advice?

like

I used to be a consultant, now work in product marketing at a health tech startup. My goal is to transition to a PM role in big tech. What’s the best way to do so? What are the skills I need to gain / demonstrate to be able to be a PM?

like

Anyone go to product from data science? Any thoughts on your transition?

like

What’s the difference between strategy & ops vs product management?

Good teams/roles to target at Microsoft for a Strategy & Ops position?

like

What are the best roles in big tech for someone with tech backround/software development experience ~1.5yoe with an MBA and consulting ~2.5yoe?

Thanks!!

like

What’s the difference between product marketing and product management at Facebook? Or any company? And product strategy …. So confused!

like

After 3 rounds of Apple interviews, recruiter has requested a call. Do we think it’s more likely a rejection or an offer?

like

I will be relocating out of state from NY to FL in December. My current role does not allow flexibility to work remote and our offices in FL have no tech roles for transfer. I have 5+ YOE as a product owner in M&E and looking to break into the Digital space as a PM. I’ve been applying and interviewing with no luck and multiple rejection as it seems hiring has slowed down. Anyone know of companies hiring? I would love to connect.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal