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Mmm, maybe 50/50. If you add process improvement/strategic work, I’d like to think it’s an even 3-way split.
That’s a pretty good ratio!
Bowl Leader
Good question.
Going one level deeper you see 2 of the largest challenges for PMs: low billable utilization and theblacknof understanding / rappreciation for what PM's do to contribute. This leads to a role that is at significant risk of being viewed as superfluous.
For what it's worth, referring to some the myriad of things on PMs' plates as "operations" is probably more accurate and better understood as valuable.
Coach
It probably depends on what quarter is it? Meaning we usually know how many projects are kicking off this week/quarter vs reviews. However, some weeks mainly during internal reviews might lean more towards billing/closing out jobs/checking timesheets/job numbers mainly from the creatives. Or ad hoc projects which don’t need briefs. Pickups/refreshes. For me each week can be totally different.