What's the best piece of advice, regarding the world of copywriting, that you've ever received?

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Keep it simple stupid.

Or

Say it straight, then say it great.

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It’s better to be clear than to be clever.

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Same! Slowly undoing some bad habits because of that

Write like people talk.

Read your scripts out loud after you've written them.

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You have a mouth. Write with it.

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People don't buy quarter inch drill bits, they buy quarter inch holes.

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Write drunk, edit sober.

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Nobody reads.

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Make the logo bigger.

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There’s no such thing as “long copy” … just “copy” and “too long copy”.

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What are you trying to say? Write that then revise.

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The funny part should be as close to the end of the sentence as possible, preferably the last word

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Relax. It’s just advertising.

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Read read read.

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Leave it like this. Totally, no one is going to read it 😂

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Don’t settle for the first thing that pops into your head.

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read the d&ad copy book, then start again, and again.

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Write how people talk!

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Get to the point.

Get comfortable presenting your own work and present it every opportunity you have.

You can't write a visual piece without visualising it

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