Does anyone from agency world to “cagency” world have tips on learning the consulting side? I’m finding as an experienced hire, I lack in some skills such as economics and budgeting.
Consulting and Advertising worlds collide 🌎💥
Contemplating a move from agency strategy side to management consulting firm. What’s it like on the other side.
What % do you guys charge a partner to advertise on social using your handle/ad account? Is a 100% markup fee plus an "agency" like fee for maintenance of 15% too aggressive?
Does anyone here have a design management degree? Looking to ask some questions about ROI, career paths, portfolio submission, etc
Best brand consultancies in London? Moving from NYC and looking for any insight on our industry across the pond.
For those consultants out there ... have you found it valuable to have a formal certification for Digital Transformation Change mgmt? What do you feel is the most valuable/marketable certification?
Anyone know if Droga or Accenture are hiring brand consultants to bridge the void between their capabilities? Or is the intent that management consultant and Ad strategists somehow meet in the middle?
IAB just published a Playbook for using augmented reality in advertising. Do you see interest in AR in agencies? Do you see a need for training in this area?
Just got an offer from traditional agency and one from Accenture and frankly I was disappointed by Accenture offer. Not that money is everything but wow. I guess advertising isn’t that bad
Agency copywriters: my gf is currently writing for a large FS firm but wants to break into an agency, we just moved to Chi. If anyone is willing to provide insight around this, comments or a DM...
Publicis Sapient has been blending the two for years. Interestingly enough they are unwinding that now as part of Publicis Group. It’s a major culture clash that took years to overcome.
Are the roles at firms like Interbrand and Lippincot analogous to Big 4? I.e. is a director at KPMG or Senior Manager at EY a director/SM at Interbrand? Looking to apply and would appreciate insight.
There goes Droga. Accenture buying Droga will totally kill the agency. Anyone good will be packing up now. It’s payday for David and stakeholders. Everyone else is doomed.
I know of the top-tier agencies (BBDO, DDB, Ogilvy, etc) but I don’t know who the top-tier marketing consultancies are. Is there a real list somewhere, that isn’t filled with design/logo shops?
Makes sense, consulting fundamentally changes businesses internally and advertising fundamentally changes them externally, though syncing those two up will be interesting